Essence, as a brand focused on women, approaches time as more than something that is simply measured. It starts from a clear reality: in the pace of everyday life, the time women can truly claim for themselves is limited. 25th Hour is the brand’s response to this reality.

This approach also carries a sense of social responsibility at its core. Through 25th Hour, Essence products become more than a personal choice; they form part of a broader contribution to social impact initiatives that create real value in women’s lives.

With the 25th Hour approach, Essence positions every product as part of a commitment to social impact. Each watch in this collection represents a tangible contribution to a shared responsibility built around women’s time.